Gary Bauer said this week, "There is an ongoing battle for the vocabulary of our debate. It amazes me how often in public discourse really pejorative phrases are used, like the 'American Taliban,' 'fundamentalists,' 'Christian fascists,' and 'extreme Religious Right.'"
A Focus on the Family official added that the "religious right" label might generate negative impressions: "Terms like 'Religious Right' have been traditionally used in a pejorative way to suggest extremism. The phrase 'socially conservative evangelicals' is not very exciting, but that's certainly the way to do it."
I can well understand. National Socialism, when it first started out, didn't sound all that bad either.